Insights

If the U.S. Latino cohort were extracted from the United States and operated as its own country: • 5th-largest economy in the world (larger than France & the UK) • 2nd fastest-growing economy, among the world’s top 10 • Growing alongside India, just behind China That’s global economic power — inside the United States. Real-World […]

Why GDP Matters for Business GDP isn’t just a macroeconomic headline. It tells you: • How fast an economy is growing → signals market expansion • How much economic activity is happening → shows where money is being spent • How countries compare to one another → helps prioritize markets But here’s where it gets […]

If you’ve been following Velocity, you know the term The New Mainstream Economy, coined by renowned global CEO and founder of Velocity, Sol Trujillo. At Velocity 2025, we dropped the data, showed you the market trends, and provided real opportunities for you and your business to invest in the drivers of U.S. economic growth: Do […]

At Velocity 2025, we brought the classroom to the conference, hosting education thought leaders to discuss what it truly takes to prepare the next generation of talent for a 21st-century economy. From Gen Z to Gen Alpha, U.S. Latino talent represents one of the fastest-growing and most influential forces shaping America’s workforce. Yet, the gap […]

Artificial intelligence is no longer a future-facing conversation — it’s already reshaping how companies operate, compete, and grow. At Velocity 2025, one thing was clear across industries: AI’s real impact isn’t about novelty or experimentation. It’s about integration. AI is no longer confined to innovation labs or the tech industry. It’s moved from buzzword to […]

At Velocity, industry leaders from the MLB, NFL, NIKE, and TOGETHXR reminded us of a simple but defining truth: without fans, there’s no business. In today’s sports world, fandom isn’t just about showing up or tuning in — it’s about forging real connections that fuel engagement, loyalty, and long-term growth. Fans now play a much […]

Every five to ten years, we, as a society, start to feel and see major shifts: in culture, in business, in fashion, in music, in sports, and in trends. And, while I have been measuring The New Mainstream economic data for over a decade and have been predicting & preaching cultural intersectionality as brand currency; it’s still exciting to […]

It’s no secret that the U.S. economy is under serious pressure. Inflation remains persistent, the cost of living is high, interest rates are elevated, and workforce growth has slowed. All of this together is creating stagnation. At its core, the economy runs on consumption. When people spend, businesses and the economy grow. When they don’t, […]

Why America’s growth depends on an expanding workforce In his latest Wall Street Journal op-ed, Velocity Founder, Sol Trujillo, warns that America’s economic growth depends on a growing workforce — and that mass deportations put that growth at risk. Last year alone, 675,000 immigrants were removed from industries critical to our economy, from manufacturing to […]

Bad Bunny as the headliner of the Super Bowl LX halftime show wasn’t a “political statement.” It wasn’t a diversity play. It wasn’t a niche booking. It was a business decision rooted in reality. The NFL inked the deal because they knew that they would get a return on their investment. An investment in the […]

Post Game Reporting with Velocity: Super Bowl LX Edition Sports is a business of fans — and the NFL knows it. Latino fandom has been one of the most significant growth stories in U.S. sports, with the number of Latino NFL fans climbing sharply as football becomes more culturally resonant. Today, Latinos represent one of […]

Velocity’s Co-Founder and CMO, Andrea Trujillo, joined Univision Los Angeles’ LA CONVO for a powerful conversation on what it takes to connect with today’s New Mainstream audiences. Brands are thriving when they show up in culturally relevant ways. In the podcast, Andrea breaks down what authenticity and transparency really mean in today’s marketing landscape, and […]