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It’s not a conference. It’s an experience you feel.
The velocity of technological and demographic change is defining our future. The new market leaders who are fully engaged in the 21st Century New Mainstream Economy are operating at faster-than-ever speed, with new depth of customer knowledge, integrating new technology, and executing based on understanding all of the forces at work that are driving business growth.
Our Velocity event is designed to help you meet this moment.
Join Us: October 7-9, 2026 | Los Angeles
Intent. Intensity. Speed
About Velocity
In the digital era, markets are shifting at record speed. Which brands are taking advantage of the new opportunities? Velocity is about them and their results, as well as what is happening with their competitors. Most importantly, Velocity is about you.
We’re framing how you can win in the new mainstream economy in 21st Century America.
Event Tracks
The Velocity Tracks
What do we mean by Tracks? These are specific areas of interest that are addressed in at least one Main Stage session, supplemented by Expert Seminars, Professional Workshops, and Peer Networking. Registrants can participate in as many tracks as desired during our three-day event experience.
Below are the event tracks for Velocity 2026.
Official reports from leading think tanks and national brands highlighting key economic growth data shaping the New Mainstream Economy in 21st-century America.
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The Educational System Imperative: Finding and Developing Talent for the New Mainstream Economy in 21st Century America
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Real-Life Examples of U.S. Latino Companies Forging New Paths of Growth in this Century’s Evolving Marketplace
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Do We Have Enough Energy to Meet the new Demands of AI, while continuing to meet the Demands of Consumers?
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Do Asset Management Companies Understand the Challenges and Opportunities of a New Mainstream 21st Century World?
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Official reports from leading think tanks and national brands highlighting key economic growth data shaping the New Mainstream Economy in 21st-century America.
The New and Expanded Official 2025 LDC U.S. Latino GDP Report with more data and more detail than ever before … it is the official report for facts, data, and trends regarding THE growth cohort in America – U.S. Latinos. You have to be there to see it, hear its significance, and understand the new data and new depth of the study taking us to a new level.- First-of-its-kind Velocity analysis and discussion of how to consider and act on the multiple data sets that will be unveiled at Velocity, including sector-specific consumer behavior, global comparisons, and benchmarking, illustrating how companies that are executing to take share and grow market cap versus those who are yet to begin executing in the New Mainstream 21st Century context.
- New, powerful studies and first-ever comparisons of the U.S. Latino cohort to other geographic markets contextualizing the size, value, and growth opportunities of this cohort in the U.S. New Mainstream Economy.
AI: A Pragmatic View of AI including the Good, the Bad, and the Ugly.
- Does AI really hold the power to reinvent how we manage not only our work, but also our lives … positively and constructively?
- Will you and I transact business in person, or will that be between your Agent and mine?
- VELOCITY will feature the first-of-its-kind gathering of AI experts to bring you up to speed on the possibilities, probabilities, and potential problems associated with AI.
- With that foundation on reality, VELOCITY can help you plan for real-life applications and their impact on your business, your customers, your lifestyle, and your wealth.
- And, to keep you a step ahead of your competitors, VELOCTY will include Live Demonstrations of the power of AI and how to harness that power, whether you are a small business owner, a business professional, a hopeful entrepreneur, or even a consumer.
The Educational System Imperative: Finding and Developing Talent for the New Mainstream Economy in 21st Century America
- In the evolution of our population, today’s Alpha Generation, Gen Z, and Millennials think and live differently from the equivalent cohorts last century. There is a difference in how to attract and prepare the workforce across our country and how we further innovation, entrepreneurship, and leadership … and make Made In America possible.
- Engaging the only major growth cohort in our country is essential to our economy, which means leveraging the talents, skills, and availability of our youngest cohort, U.S. Latinos.
- Growing to nearly one-third of our total population in just twenty years, higher education must prioritize Latinos as essential leaders and the talent we require across every sector of our economy.
- Learn how today’s education leaders are overcoming the new challenges they face in grounding 21st Century education in the New Mainstream Economy … and where you can find the talent you need for your business … Capitalism at work.
Consumption: The Real Driver of the U.S. Economy … and Your Business
- Only at VELOCITY will you hear about the latest go-to-market strategies, differentiating products, services, distribution, and partnerships leading to growth in today’s 21st Century New Mainstream Economy for decades to come.
- VELOCITY will help you understand how to capitalize on where sector consumption growth is occurring, where to find talent, how to amplify and accelerate your supply chain growth, and strategies for AI, digital commerce, exporting, and innovation.
- You will leave VELOCITY with not only new facts and data about what’s changed in 21st Century America that is dramatically changing markets, but also with a roadmap of actions you can implement to leverage that change and capture the largest growth opportunity since the Baby Boomer generation.
Real-Life Examples of U.S. Latino Companies Forging New Paths of Growth in this Century’s Evolving Marketplace
- There is much to learn from the exciting and inspiring stories of entrepreneurs who are among the companies funded by L’ATTITUDE VENTURES, the single most active capital funding resource for Latino/a-founded companies.
- In live conversations you’ll hear their innovations as entrepreneurs, operators, and business strategists, and how they have leveraged their investment capital.
Knowing How To Score in the Business of Sports
- VELOCITY brings together major league sports owners/investors, media executives, and players themselves talking about the dramatically changing world of sports.
- Learn how everyone is looking to the U.S. Latino audience for growth and expansion … in viewership, engagement, merchandising, attendance, geographies, and services.
- What does the emergence of Women’s Sports mean for the economics associated with Sports?
- Find out what new opportunities are available for you to get in the game with merchandising, sponsorship, advertising, and more.
Opening The Vault to Billions of Entertainment Dollars!
- The release of the LDC 2025 Media Report will set the stage for a discussion of how to win in the entertainment industry.
- Every form of entertainment is now accessible via digital … movies, podcasts, radio, books, music, performances … everything..
- VELOCITY will present the facts and data about who streams more entertainment to their mobile device than any other American … which stars generate the highest viewership of streaming series … and where the most valuable advertising opportunities are.
- VELOCITY is all about monetizing the New Mainstream Entertainment market … especially by the entertainment industry itself.
- Here you’ll see the billions of dollars being left on the table by ignoring the biggest revenue growth potential viewers, actors, stars, writers, and producers.
- Whatever your role in the entertainment industry may be, the energetic discussions among executives, producers, and actors themselves are sure to be a crowd-pleaser.
- This track includes the Exclusive Release of the latest, no-holds-barred LDC Latinos in Media Report.
- Once again, AI is everywhere … how will it change this sector?
Do We Have Enough Energy to Meet the new Demands of AI, while continuing to meet the Demands of Consumers?
- The market-wide applications of AI will require more energy than we have …. even with major energy facilities investments. What does that mean for YOU?
- If the commercial applications of AI are given priority, what does that mean for the rest of us as consumers … Is our future one of shortages, rapidly rising costs, energy for all or for only the few?
- Only at VELOCITY will you hear directly from Energy CEOs and experts on their outlook for the future of Energy in our country … and the implications for all of us, whether consumer, business owner, business professional, or entrepreneur.
- Is there an action-plan you can take to prepare for our energy future? Find out only at VELOCITY.
Do Asset Management Companies Understand the Challenges and Opportunities of a New Mainstream 21st Century World?
- Where have all the Capitalists gone?
- Asset management is all about investing assets to generate the highest possible returns, typically in a low-risk environment. That means investing where the Growth is.
- How different are the growth opportunities today from what they were thirty years ago?
- Do investors understand that U.S. Latinos are the greatest growth opportunity cohort in our economy in 21st Century America?
- What percentage of today’s asset investments are going to capitalize on U.S. Latino growth?
- What is causing the seeming resistance to re-channeling assets?
- What is the quantifiable upside of overcoming that resistance?
- More than a discussion, this track serves as an urgent call to ACTION and a roadmap for how to forward.
- VELOCITY will include sessions regarding analyst research and valuations of companies … what is important to them regarding market penetration and share of Latino customers … and what this might mean for you.
The Economics of Music … We’re Playing Your Tune.
- Is the Latin music genre really driving the greatest growth in all of music?
- Are U.S. Latino listeners generating the most on-demand music streams?
- Which music fans are more likely to buy additional content such as videos, TV, and Video Games?
- Which artists have the most downloads … and what does that tell us about U.S. culture, demographics, language comfort, and growth opportunities for your business?
- At VELOCITY you’ll not only meet the people who are responsible for the channels you listen to for your favorite music … but you’ll also learn all about the business of music … and the implications for you as a marketer.
Not Just Building It But Owning It: 21st Century America Has An Infrastructure Crisis.
- Our nation faces an infrastructure crisis marked by stalled projects,labor shortages, rising costs, and climate-driven disasters.
- Urgent upgrades are needed for dams, levees, roads, bridges,electrical grids, and housing.Communities from Puerto Rico to Asheville, North Carolina, Kerrville, Texas, and Los Angeles are struggling to rebuild.
- The U.S. is facing a housing crisis driven by high interest rates, rising costs, outdated building systems, and a shortage of skilled labor.
- The construction industry is facing a critical labor shortage, driven by retirements, underfunded training pipelines, and the impact of mass deportations that are removing skilled workers from job sites. This track will explore real-life case studies, public-private partnerships, financial tools, modular construction, new financing models, techenabled delivery methods, and how to build a workforce that is ready to meet the scale of America’s infrastructure and housing needs.
Velocity's Special Events
Velocity’s Special Events bring the experience to life through moments of celebration, recognition, and industry-focused collaboration. Together, these events create meaningful opportunities to connect, honor impact, and advance The New Mainstream Economy.
Opening Celebration:
The Velocity Opening Celebration is a high-energy kickoff that sets the tone for three days of connection, creativity, and collaboration. Attendees gather beyond the boardroom to network, build new relationships, and celebrate Latino-owned businesses — launching the Velocity experience with community and momentum.
Velocity Awards Gala:
The Velocity Awards Gala is a culminating evening that brings together leaders, changemakers, and innovators from across the Velocity community. The gala honors those driving impact at the intersection of business and community, spotlighting innovation within The New Mainstream Economy. Each year, the Distinguished Velocity Award recognizes a community member whose work exemplifies this mission.
Velocity Business Industry Summits:
Velocity’s Business Industry Summits deliver focused, multi-day programming across key industries shaping today’s economy. Each summit features exclusive content, industry experts, and actionable insights designed to spark growth, collaboration, and opportunity within The New Mainstream Economy.
Insights from visionaries
2026 Speakers To Be Announced Soon | 2025 Leaders Included:
Rita Ferro
President, Global Advertising , Disney
Rick Gomez
Executive Vice President and Chief Commercial Officer, Target
Michael M. Crow
President , ASU
Sol Trujillo
Global Business Executive & CEO, Founder of Velocity
Holly O’Neill
President, Consumer, Retail and Preferred , Bank of America
Fidel Vargas
President & CEO, HSF
Tom Llamas
Anchor and Managing Editor , NBC Nightly News with Tom Llamas
Our Mission
Increase the Speed of U.S. Economic Growth
Velocity is the premier national gathering of business executives and leaders, technologists, marketers, investors, business owners, main stream media, and consumers who want to understand what is accelerating U.S. economic expansion—and who is making it happen.
Velocity is the nation’s leading authority on The New Mainstream Economy and the forces reshaping 21st Century business in the United States and beyond. We’re here to help business leaders and policymakers move faster, think bigger, and execute with sharper intention.
Velocity is the platform and resource for exclusive research, data, and executable strategy to not only grow your business’ bottom line, but, to ensure the growth of the U.S. Economy.
Move with intensity, intent and speed.
Today’s economy rewards velocity—speed, precision, and the ability to make bold decisions backed by data. VELOCITY exists to empower:
Major Brands & Global Enterprises
We help companies grow revenue, market share, and market cap by identifying where the next dollar of growth will come from—and how to capture it.
Business Professionals & Rising Leaders
We equip business professionals with exclusive market insights and emerging-economy expertise—creating future-proof careers and internal champions of growth.
Entrepreneurs & Business Owners
We deliver unmatched insights, relationships, and competitive intelligence so entrepreneurs can build stronger, faster-growing businesses.
Investors & Financial Leaders
We provide the data that uncovers high-ROI opportunities, de-risks decision-making, and reveals where future value creation will occur.
Past Sponsors
2026 Sponsors To Be Announced Soon
Fueling The New Mainstream Economy. Driving innovation, investment, and opportunity.
Wells Fargo
T-Mobile
Ford
Target
Bank of America
Disney
Nike
Kantar
2025 Media Partner:
The New Mainstream Starts Here
Explore cutting-edge research, discover our new strategies to become a market leader, and build connections that turn knowledge into immediate action and long-term growth.
The future of growth in 21st-century America — revealed.
Turning Data Into Dollars.
Through proprietary data, world-first research, and analytics unavailable anywhere else, Velocity will show you exactly where growth is coming from in 2026 and beyond — and how misaligned much of today’s advertising and investment really is.
The Speed of Change.
Where The New Mainstream Economy is the core of everything, powering the intersection of culture and commerce.
Move with the Market. Velocity accelerates:
Your business.
Your brand.
Your investment.
Put Your Money Where Your Mouth Is.
Velocity quantifies the value at stake. And how to unlock it.
Learn from the Greatest.
Where CEOs, CMOs, business leaders, technologists, investors, and decision-makers shape the future of growth in 21st-century America. This is your chase to connect, learn, and grow alongside the boldest voices in business and culture.
Learn. Engage. Network.
Transact. Research.
Experience. Access.
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