As President of Global Advertising for Disney, Rita Ferro leads all global advertising sales for the company’s powerhouse portfolio of entertainment, news and sports properties, including Disney’s linear, digital and ad- supported streaming businesses across ABC; Disney Channels Worldwide; Disney+; ESPN and ESPN+; Freeform; FX; Hulu; and National Geographic. Rita is renowned for her dynamic leadership servicing brands at the intersection of data, advertising technology and premium content. Disney offers advertisers a one-stop-shop to leverage the incredible breadth of Disney’s brands, best-in-class storytelling and scale of audiences, to drive results and impact. 

Rick Gomez is executive vice president and chief commercial officer for Target and a member of the company’s leadership team. He has oversight of Target’s multicategory merchandise assortment, including home, apparel and accessories, essentials and beauty, hardlines, and food and beverage. He also leads owned brands, enterprise insights, and merchandising planning and capabilities.

Since joining Target in 2013, Rick has held a number of leadership roles across the enterprise. He was promoted to the executive leadership team in 2017 when he was named chief marketing officer, and in the ensuing years his role was expanded to include leadership of Target’s e-commerce and strategy teams as well. As chief marketing, digital and strategy officer, Rick played a critical role in Target’s 2017 strategy reset and the launch of Target Circle in 2019.

In 2021, Rick was named chief food and beverage officer, a role in which he helped successfully reposition Target as a leading destination for food, with industry-leading growth across popular owned brands, including Good & Gather and Favorite Day.

Prior to joining Target, Rick served as vice president of brand marketing at MillerCoors. He also held multiple leadership roles at PepsiCo, including chief marketing officer of the non-carbonated beverage portfolio. He began his career in brand management at the Quaker Oats Co.

Rick received a B.A. from Dartmouth College. Rick serves on the boards of the National Museum of the American Latino at the Smithsonian and The Wendy’s Corp.

Michael M. Crow is an educator, knowledge enterprise architect, science and technology policy scholar and higher education leader. He became the sixteenth president of Arizona State University in 2002 and has led ASU’s rapid and groundbreaking transformation into one of the world’s best public metropolitan research universities. As a model “New American University,” ASU simultaneously demonstrates comprehensive excellence, inclusivity representative of the ethnic and socioeconomic spectrum of the United States, and consequential societal impact.

Lauded as the “No.1 most innovative school” in the nation by U.S. News & World Report for ten straight years, and garnering top accolades for its global impact and student employability, ASU is a student-centric, technology-enabled public enterprise focused on global challenges that grew its research expenditures more than eight-fold since 2003 and earned AAU membership in 2023. Under Crow’s leadership, it has established more than thirty new transdisciplinary schools, including the School of Earth and Space Exploration, the School for the Future of Innovation in Society and the School of Human Evolution and Social Change, and launched pioneering multidisciplinary initiatives including the Biodesign Institute, Julie Ann Wrigley Global Futures Laboratory, the nation’s first School of Sustainability, and significant initiatives in the humanities and social sciences.

Solomon D. (“Sol”) Trujillo is a global business executive who has been recognized as a game changer and innovator for his transformation of three large market-cap global companies in three different corridors of the world (the Americas, EMEA, and Asia Pacific). His leadership was recognized by Bloomberg naming Sol one of the 100 most influential Latinos, as well as more recently named by TIME Magazine as one of the 100 most influential people in philanthropy.

Known for his transformation, leadership, innovation, and performance, across different world cultures, and for driving unprecedented growth, he has led various sectors, including communications, media, and technology. He was a leader in the digitization of our lives, launching the first fixed-line broadband deployments, introducing the first version of the smart phone, and launching the world’s first nationwide national ultra-highspeed wireless broadband networks. His digital leadership resulted in Sol being named the First Digital Telco CEO by the U.S. Presidential Science Adviser.

With a focus on our nation’s economic growth in the 21st Century, Sol was the first to identify the U.S. Latino cohort through facts and data as the core engine of economic growth, which led to co-founding and chairing the Latino Donor Collaborative, where he was responsible for creating the first data centered think tank regarding the U.S. Latino cohort, focused on an accurate branding of the cohort’s economic importance.

Sol founded VELOCITY, the national business event focused on the 21st Century New Mainstream Economy, and highlighting the U.S. Latino cohort as the unique growth driver in our nation’s capitalist system.

Sol is recognized as the leading champion of U.S. Latinos in 21st Century America’s New Mainstream Economy and is a respected opinion leader on technology, business, and the global economy. He is frequently featured in leading publications such as TIME, Forbes, Barron’s, Wall Street Journal, and programs such as MSNBC and CNBC, presenting facts and data and insights regarding the U.S. Latino cohort and its economic growth leadership across our nation’s economy.

Trujillo is the founder of L’ATTITUDE VENTURES FUND, a purpose-led venture fund that invests in early stage US Latino and Latina-founders. He also chairs the Trujillo Group, LLC, investing in domestic and international private companies.

He has served on numerous global boards including Western Union, PepsiCo, Bank of America, EDS, Orange S.A., Telstra Group Limited, Gannett, US West, Target, Soufun (China), and WPP, formerly the world’s largest communications, advertising, public relations, technology, and commerce holding company.

Additional distinguished roles include Chairman and Founding Partner of New Cadence Productions, a U.S. television and film content creation studio, and Senior Advisor for Bain & Company Management Consulting. He is also a Member of the board of advisors at Stanford School of Medicine Center on Longevity.

Sol Trujillo served as a trade policy advisor to both the Clinton and George W. Bush administrations. Trujillo was awarded the Ronald H. Brown Corporate Bridge Builder Award by President Clinton for creating opportunities for women and minorities. Among his many other global awards are:

2025 TIME100 Philanthropy 2025 Award
2024 OCHCC Estrella Lifetime Achievement Award
2023 TIME Magazine Latino Leaders Making an Impact Award
2022 Bloomberg 100 Most Influential Latinos Award
2019 Museum of Latin American Art (MOLAA) LEGADO Lifetime Achievement Award
2018 Hispanic Executive’s Top Ten Leaders of 2018 Award
2017 Silicon Valley Latino Leaders (SVVL) Lifetime Achievement Award
2016 Council of Urban Professionals (CUP) Lifetime Leadership Achievements Award
2008 CEO of the Year by Australian Telecom Magazine, in recognition of his
achievements in the privatization and transformation of Telstra
2013 National Hero of the Year Award by United States Hispanic Leadership Institute
2012 National Association of Corporate Directors Top 100 Directors Award

Born in Cheyenne, Wyoming, with family roots in the U.S. that date back to the early 1500’s, Mr. Trujillo holds a Bachelor of Science in business and an MBA (Finance) from the University of Wyoming with honorary doctorates from the University of Wyoming, the University of Colorado, Whittier College, and Miami Dade College. He currently resides in California.

Holly O’Neill is president of Consumer, Retail and Preferred, and a member of Bank of America’s executive management team.

Holly leads Retail Banking and Preferred Banking, two of the company’s eight lines of business. In this role, she is responsible for serving the financial needs of our 70 million clients through our 3,700 financial centers, 15,000 ATMs and client care centers, as well as through our award-winning digital capabilities.

Holly drives the strategies to deliver the products, services and education to support the financial health of our mass market clients, including individuals new to banking and from low- and moderate-income communities. She also leads the company’s work to provide personalized solutions, valuable rewards, and advice and guidance for more complex banking, borrowing and investing needs.

Holly joined Bank of America in 1996 in the Corporate and Investment Bank where she held various roles. She also served as chief operating officer (COO) for Bank of America Private Bank and for Merrill Lynch Wealth Management® Private Banking and Investment Group.

In 2025, Holly was named to Barron’s list of the 100 Most Influential Women in U.S. Finance for the fourth consecutive year. In 2024, she was included in American Banker’s list of the Most Powerful Women in Banking for the second consecutive year. She has also been included in Forbes’ 50 Over 50 list and received a Silver Stevie Award for Customer Service Executive of the Year.

Holly is the executive sponsor of Bank of America’s Disability Advisory Council, ensuring the company is an employer of choice and key partner to our communities impacted by disabilities. She also serves on the Advisory Board of Special Olympics Massachusetts.

She holds a Bachelor of Science degree in business from the University of New Hampshire and is a Chartered Financial Analyst®.

Fidel A. Vargas is President & CEO of HSF, one of the nation’s leading nonprofit organizations.

As President and CEO, Fidel is accountable for championing HSF’s vision and mission; ensuring the delivery of world-class service to every individual who interacts with HSF; safeguarding the organization’s financial health and sustainability; and leading an unrivaled, high-performance team that delivers industry-leading operational excellence and impact.

Founded in 1975, HSF empowers students and parents with the knowledge and resources to successfully complete a higher education, while providing support services and scholarships to as many exceptional students, Scholars, and Alumni as possible. As one of the country’s leading nonprofit organizations, HSF provides a broad range of programs and support services to 25,000+ parents and students annually and has awarded over $726 million in scholarships since its inception.

Before joining HSF, Fidel was a Founding Partner of Centinela Capital Partners, an alternative asset management firm that invested nearly $1 billion in leading emerging private equity and venture capital funds. At the age of twenty-three, Fidel was elected the country’s youngest Mayor of a major city, Baldwin Park, California.

Fidel has served on various public and private sector boards and commissions, including President Clinton’s Advisory Council on Social Security; President Bush’s Commission on Strengthening Social Security; and Presidents Bush’s and President Obama’s Commission on Presidential Scholars. He currently serves on the Board of Directors of Snap Inc., the parent company of Snapchat, on President Biden’s Commission on White House Fellowships, and the boards of the Charter School Growth Fund, the Latino Donor Collaborative, and the Latino Theatre Company of Los Angeles.

Fidel is an HSF alum and holds an M.B.A. and an A.B. in Social Studies from Harvard University.

Tom Llamas is anchor and managing editor of NBC Nightly News with Tom Llamas and anchor of Top Story with Tom Llamas, a daily streaming primetime newscast on NBC News NOW. In his role, Llamas leads breaking news and political coverage for NBC News and NBC News NOW. 

His previous marathon coverage on big news nights, including the 2024 Election Night and the September 2024 Presidential Debate, has led NBC News NOW to ratings milestones. Throughout the 2024 campaign cycle, he was also a key contributor to NBC News’ network coverage and on Election Night, he provided viewers with the latest breakdown of numbers and results from the Big Board.

Since rejoining NBC News in 2021, Llamas has reported across the globe on major breaking news, including on the New Orleans terror attack, the Israel-Hamas war, the war in Ukraine, the June 2024 assassination attempt on President Trump, the deadly Baltimore bridge collapse, the migrant crisis at the U.S.-Mexico border, the Tokyo and Paris Olympics and numerous natural disasters, including the 2023 Lahaina wildfires.

Throughout his career, Llamas has conducted a wide-range of news-making interviews, including with President Donald Trump, who he covered on the 2016 campaign trail, First Lady Melania Trump, Ukrainian President Volodymyr Zelenskyy, Iran’s former Foreign Minister Hossein Amir-Abdollahian, Gov. Gavin Newsom, Sen. Marco Rubio, former U.S. Marine Paul Whelan, Venezuelan leader Nicolás Maduro, and the survivor of the Baltimore bridge collapse, among many others.

 
Prior to joining NBC News, Llamas was the anchor of ABC News’ World News Tonight weekend edition and was the fill-in anchor during the week. He was also the network’s chief national affairs correspondent and anchored breaking news and live events for ABC News Live.

Llamas has been in broadcast journalism for over 25 years, with deep roots at NBC News throughout his career. He began his broadcast career as an intern for a Telemundo local station, eventually working with the NBC News’ Special Unit and then taking on the role of an NBC News campaign embed in 2003. He also held roles in local news, including at WTVJ in South Florida as a general assignment reporter and WNBC in New York, where he served as an anchor and investigative reporter. 

Llamas has received numerous awards and honors throughout his career, including the National Association of Hispanic Journalists’ Presidential Award of Impact and the El Award from El Diario, the largest and oldest Spanish-language daily in the U.S. In 2022, he and his team were awarded NAHJ’s Al Neuharth Award for Investigative Journalism. In 2013, he received Emmy awards for Best Anchor and Best Hard News Story and in 2012, he won two regional Edward R. Murrow awards for feature and hard news reporting. Additionally, he was also part of the WNBC team that won the Murrow award for breaking news coverage of Hurricane Sandy in 2014.  

A native of Miami, he graduated from Loyola University in New Orleans with Bachelor of Arts degrees in broadcast journalism, as well as drama and speech. Llamas also completed a program at the University of Miami’s Institute for Cuban and Cuban American Studies, which focused on Raul Castro and Cuban American voters. 

He currently resides in New York with his wife, two daughters and son. 

Llamas is on TikTok at @TomLlamasNBC and X & Instagram at @LlamasNBC.