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The State Of The U.S. Economy

It’s no secret that the U.S. economy is under serious pressure. Inflation remains persistent, the cost of living is high, interest rates are elevated, and workforce growth has slowed. All of this together is creating stagnation.

At its core, the economy runs on consumption. When people spend, businesses and the economy grow. When they don’t, things stall. It’s simple math: 0 + 0 = 0.

So the question isn’t whether economic growth is slowing. The real question is: where is growth still happening? And for business leaders today, there’s only one answer.

The U.S. Latino cohort.

This is the United States’ growth engine that’s been historically overlooked. And it’s not a short-term fix — it’s a long-term solution. U.S. Latinos are the cohort growing at scale and speed, and the economic influence will define this decade and the ones that follow.

Here’s the data:

  1. – Without U.S. Latino population growth last year, the country would have had 3.7 million fewer people and nearly zero population growth. This impacts labor force growth and output.
  2. – Without the addition of 1.7 million Latino workers in 2025, the total workforce would have actually declined
  3. – Without growth in Latino consumer spending, the U.S. would have lost 16% of its GDP growth
  4. – Without 441,000 new Latino homeowners, homeownership in the U.S. would have decreased
  5. – Latinos accounted for 92.5% of all new household formations in 2025
  6. – Latino incomes are rising at more than twice the rate of non-Latino incomes
  7. – Purchasing power of U.S. Latinos is $4.1 trillion

The businesses, banks, investors, entrepreneurs, and all those that understand the data, basic economics, and the power of this cohort will build for it, and they will define the next era of growth, not to mention see the generous profits. The ones that don’t invest and continue to overlook this data will miss the biggest growth opportunity since the Baby Boomer generation.

That’s exactly why you need to move with Velocity. We move with intensity, intent, and speed; researching, creating, and curating reports with real data, case studies, insights and strategies, alongside some the brightest minds, leaders, corporations, and brands to translate the data in to actionable and measurable growth.

Business growth (sales, revenue, market share, and market capitalization) = economic growth. You can be the driving factor. Especially when you operate with Velocity.