The New Mainstream Economy 101: Chapter 1
If you’ve been following Velocity, you know the term The New Mainstream Economy, coined by renowned global CEO and founder of Velocity, Sol Trujillo.
At Velocity 2025, we dropped the data, showed you the market trends, and provided real opportunities for you and your business to invest in the drivers of U.S. economic growth:
- This one cohort has $4.1 trillion in purchasing power (and growing!)
- The GDP from this cohort alone would rank as the 5th largest economy in the world — beating entire nations
- It’s growing 2–2.5× faster than the rest of the U.S. economy
- It accounts for nearly 20% of the U.S. population
- It is the second-largest population group in the country
- It is the youngest and fastest-growing cohort in the nation
Do those numbers seem niche? (👀)
The correct answer is: no.
If you attended Velocity, you understand that this represents a powerful long-term investment and growth opportunity.
That’s why we call it The New Mainstream Economy.
But at Velocity 2025, we didn’t just share stats or have surface-level conversations. We congregated thought leaders, C-Suite executives, and researchers to show how to apply this data and take action with velocity.
We provided the through line to how brands, investors, and leaders move from insight → action → growth. That’s Velocity.
Now, with Velocity 2026 quickly approaching, the question is simple: are you ready to graduate from The New Mainstream Economics to a more advanced level?
We’re bringing brand-new insights and data to get you there — and providing you with the strategies to put them to work.
Because understanding The New Mainstream Economy is important, but acting on the velocity of change is where real growth and meaningful impact happen.