Newsletters
The content on this page has been adapted from the Velocity Newsletter. Original material has been edited and reorganized for this format.
Here’s Wassup: Brands Are Finally Starting To Move Into Their New Mainstream Era
Every five to ten years, we, as a society, start to feel and see major shifts: in culture, in business, in fashion, in music, in sports, and in trends. And, while I have been measuring The New Mainstream economic data for over a decade and have been predicting & preaching cultural intersectionality as brand currency; it’s still exciting to […]
The State Of The U.S. Economy
It’s no secret that the U.S. economy is under serious pressure. Inflation remains persistent, the cost of living is high, interest rates are elevated, and workforce growth has slowed. All of this together is creating stagnation. At its core, the economy runs on consumption. When people spend, businesses and the economy grow. When they don’t, […]
The Bad Bunny Effect Is Bigger Than Music
Bad Bunny as the headliner of the Super Bowl LX halftime show wasn’t a “political statement.” It wasn’t a diversity play. It wasn’t a niche booking. It was a business decision rooted in reality. The NFL inked the deal because they knew that they would get a return on their investment. An investment in the […]
Super Bowl LX: A Masterclass in The New Mainstream Economy
Post Game Reporting with Velocity: Super Bowl LX Edition Sports is a business of fans — and the NFL knows it. Latino fandom has been one of the most significant growth stories in U.S. sports, with the number of Latino NFL fans climbing sharply as football becomes more culturally resonant. Today, Latinos represent one of […]