Velocity’s Co-Founder and CMO, Andrea Trujillo, joined Univision Los Angeles’ LA CONVO for a powerful conversation on what it takes to connect with today’s New Mainstream audiences. Brands are thriving when they show up in culturally relevant ways. In the podcast, Andrea breaks down what authenticity and transparency really mean in today’s marketing landscape, and […]

In the 2025 Official LDC U.S. Latino GDP Report, unveiled exclusively at Velocity, new data shows that U.S. Latino immigrants generated $1.6 trillion in GDP in 2023, contributing to an overall Latino purchasing power of $4.1 trillion. Latino GDP grew 50% between 2015 and 2023 — far outpacing the 17% growth of non-Latino GDP — […]

This afternoon, Velocity’s Founder, Sol Trujillo, joined Bloomberg TV’s The Close live from New York spotlighting how the U.S. Latino cohort is powering America’s future. The data is undeniable: Latinos are driving double-digit growth in manufacturing, launching businesses at twice the national rate, and sustaining 48 of 50 states. This is the engine of U.S. […]

Just hours before Velocity Day 1 kicks off, Velocity’s founder, Sol Trujillo, joined CNBC’s Squawk Box live to unveil Part 2 of the Official LDC U.S. Latino 2025 GDP Report. Trujillo spotlighted the fastest-growing and most future-forward force in the U.S. economy — U.S. Latinos. “At the end of the day, the economy works two-thirds […]