Press

Andrea Trujillo is a marketing powerhouse with a knack for building compelling brand identities. As the Chief Marketing Officer of L’ATTITUDE, a prominent business and media event, she’s at the forefront of celebrating the business community and uniting emerging leaders from diverse backgrounds, business, music, entertainment, sports, fashion, politics and more. At this four-day event […]

Trujillo has focused, since his return to the U.S. from Australia in 2009, on changing negative perceptions of Latinos in the U.S. Through the Latino Donor Collaborative, a nonprofit he co-founded in 2010, Trujillo is working to circulate data that can help convince leaders that they should invest in Latino businesses and appoint more Latino […]

In 2010, longtime telecom executive Sol Trujillo and former U.S. Secretary of Housing and Urban Development Henry Cisneros founded the Latino Donor Collaborative to fight economic myths about Latinos in the U.S. through original research. The broader goal: to boost business revenue and market share by better serving Latino consumers.Source: Time

The U.S. Latino market is “growing GDP at 8.6%, faster than China, faster than India, and nobody talks about it,” said Sol Trujillo, Co-Founder of L’Attitude, to a panel of world renowned journalists and economists.Source: Forbes

This morning on CNBC’s Squawk Box, Velocity Founder Sol Trujillo spoke directly about the economic force reshaping America’s future – the U.S. Latino cohort. With 65 million strong and a growth rate outpacing the nation, Latinos are driving innovation, digitization, and economic momentum at scale. This isn’t just growth – it’s America’s competitive edge. Sol […]