Rita Ferro

As President of Global Advertising for Disney, Rita Ferro leads all global advertising sales for the company’s powerhouse portfolio of entertainment, news and sports properties, including Disney’s linear, digital and ad- supported streaming businesses across ABC; Disney Channels Worldwide; Disney+; ESPN and ESPN+; Freeform; FX; Hulu; and National Geographic. Rita is renowned for her dynamic leadership servicing brands at the intersection of data, advertising technology and premium content. Disney offers advertisers a one-stop-shop to leverage the incredible breadth of Disney’s brands, best-in-class storytelling and scale of audiences, to drive results and impact.