Gonzalo Perez

Gonzalo Perez is a consumer-obsessed insights leader with over 20 years of experience helping brands grow through deep consumer understanding- As Senior Director of Qualitative Consulting at Kantar, Gonzalo leads U.S. and global research engagements that span brand strategy, creative development, innovation, customer experience, segmentation, and 82B. He is also the qualitative lead for Kantaffs Sustainable Transformation Practice and advises clients on how to authentically engage high-grovvth and multicultural segments through cultural intelligence.

Gonzalo’s career has included Hispanic ad agency and client-side roles as wul as leadership roles at MTV Networks(now Paramount Global,) where he oversaw brand strategy and consumer insights and was the first Director of Multicultural Insights. He founded his own insights consultancy, where he partnered with brands like ESPN, Nike, MTV, NFL, Sony, and Kraft to elevate Hispanic and Millennial voices in marketing. Currently, his client portfolio at Kantar includes some of the most iconic brands in CPG, Tech and Communications, Apparel, Financial Services, Consumer Electronics, Media, and more.

Known for his empathetic and disarming moderation style, Gonzalo has conducted research with a wide range of aucfiences—from Gen Z and tech influencers to multicultural consumers and C-suite leaders. He is fluent in Spanish and skilled in both traditional and tech-fueled qualitative methods, including digital ethnographies, online communities, and Al-powered qual. Regardless of the methodology or approach, he helps clients unlock consumer insights that connect to
their strategic brand grov.’th initiatives and business objectives.

Gonzalo holds a BA in Psychology from Syracuse University