Jeff Valdez

Jeff Valdez is a serial entrepreneur, who has been producing, writing and directing TV and film for over 25 years with the likes of Nickelodeon, Disney, Showtime, NBC and HBO Max. He has been credited with pioneering a new category in American television, the English Language Latino Market. He also created and was the CEO/Chairman of Si TV, the first ever English- language Latino TV channel in America (now called Fuse). Jeff co-created The Brothers Garcia to further push his agenda of not having stereotypical caricatures of Latinos on screen. In 2018, Jeff founded New Cadence Productions with partner Sol Trujillo. The company is responsible for producing the reboot The Garcias, as well as Comedy Chingonas, an all-Latina comedy special, and both the 1st and 2nd Annual HA Comedy Specials, which all premiered on HBO Max. Jeff is an expert in addressing the multitude of opportunities in this New Mainstream. Jeff has been listed as “One of the Top 50 People Who Matter” by CNN as well as one of the “Top 50 Marketers in America” by Ad Age.