Adrienne Pulido

Adrienne Pulido oversees thought leadership and trends for U.S. diversity markets at Kantar MONITOR. She has been designing and leading marketing research for over 30 years in the US and in Latin America.  She has spent half her career as a research specialist and entrepreneur and the other half as a strategist and account planner in the advertising industry. 

Adrienne was a partner at an innovative cultural metrics firm and broke ground as the first Research and Account Planning Director of a U.S. Hispanic agency at Publicis, where she later served as COO.  She was also Planning Director for D’arcy Américas, covering over 16 Latin American countries under the Publicis umbrella.

Adrienne’s expertise covers the full spectrum of quantitative and qualitative survey design. She excels at developing culture metrics, utilizing cutting-edge tools and techniques, and transforming data into compelling narratives for strategic planning. A proud ambicultural professional fluent in English and Spanish, Adrienne holds an MBA and BBA from the University of Texas at Austin.

Adrienne is a member of the Executive Latina Leadership Alliance (Ellas), member of the 2025 IDEA (Inclusion, Diversity, Equity & Access) Council Insights Association task force, Hispanic Marketing Council (HMC) 2025 Strategic Excellence Awards Jury, the ANA Multicultural Marketing Awards Jury and was featured in the book- Think and Grow Rich – A Latino Choice.